AI lead generation for small businesses built around your ideal customer
Riley is Staffsie's AI prospecting assistant. He works from the ideal customer profile you describe, builds prospect lists for you to review, prepares outreach and follow-up drafts using your approved messaging, and brings replies back with a suggested response.
7 days free · Cancel during the trial before you're charged
Riley
AI Lead Generation Rep
"I build the list and write the drafts. You decide what's worth sending."
What Riley handles
ICP-based prospect research
Riley works from the ideal customer profile you describe and researches prospects that match it, instead of guessing at who to approach.
Prospect lists you review
He builds prospect lists for your review. You keep, cut, or adjust the list before anything happens with it.
Outreach email drafts
Riley prepares outreach drafts using the messaging you approved, so the first touch sounds like your business.
Follow-up drafts
He also prepares follow-ups, so the prospects you approved don't quietly fall off the list.
Reply triage with a suggested response
When someone replies, Riley brings it back to you with a suggested next response for you to approve or rewrite.
How lead generation works
- STEP 1
You confirm the ICP, offer, and rules
You describe your ideal customer, what you're offering, and the rules Riley must follow.
- STEP 2
Riley builds a list
He researches and assembles a prospect list that matches the profile you described.
- STEP 3
You review the list
The list comes back to you first. Nothing is used until you've approved who is on it.
- STEP 4
Riley drafts outreach and follow-ups
Using your approved messaging, he prepares the initial outreach drafts and the follow-ups behind them.
- STEP 5
Replies return with a suggestion
Replies come back to you with a suggested next response, so you stay in the conversation.
Who Riley is useful for
Local service businesses
If prospecting only happens when work is slow, Riley can prepare lists and drafts for you to review in between jobs.
B2B service providers
For a defined ideal customer, Riley helps build lists and prepare outreach that matches your approved messaging.
Owner-operators
When there is no one else to prospect, the research and drafting can be prepared for your review.
Small sales teams
A small team with no dedicated researcher can have lists and drafts ready to look over.
He works from your Company Brain
Your Company Brain is the shared record of your business context, your offer, and the rules your AI team must follow. Riley reads it before he builds a list or prepares a draft, so the prospecting work reflects the ideal customer and messaging you confirmed.
Start with the Company BrainWhat Riley is — and isn't
- Riley is an AI employee, not a human sales rep.
- Prospect lists and outreach drafts are built for your review — he does not send outreach on his own.
- He does not buy lists, scrape restricted sources, verify personal cell numbers, or access proprietary databases, and he isn't connected to outside sales tools.
- He does not guarantee leads, meetings, replies, sales, revenue, deliverability, or that prospect details are accurate — and not every reply is a qualified lead.
- You control his permissions and approval rules, and you can change them any time.
Try Riley for 7 days free
Every Staffsie plan includes all six AI employees and starts with 7 days free. Cancel during the trial before you're charged.
AI lead generation questions
What is an AI lead generation employee?+
An AI lead generation assistant helps with the prospecting work a small business rarely has time for. Riley works from the ideal customer profile you describe, builds prospect lists for your review, and prepares outreach and follow-up drafts using messaging you approved.
How does Riley choose prospects?+
From the ideal customer profile you describe — the kind of business or person you want to reach, and the rules you set. Riley builds prospect lists for you to review, and you decide who stays on the list.
Does Riley send outreach automatically?+
No. Riley prepares outreach and follow-up drafts and presents them for your review. Prospect lists and drafts require your approval before anything is used.
Is Riley a human?+
No. Riley is an AI employee, not a person. He works from your Company Brain and your approval rules, and he brings work back to you rather than acting on his own.
How accurate is the prospect data?+
Riley does not guarantee that prospect details are accurate or current, and he does not buy lists, scrape restricted sources, verify personal cell numbers, or access proprietary databases. That is why every list is built for your review before you use it.
What happens when a prospect replies?+
Riley brings the reply back to you with a suggested response. Not every reply is a qualified lead — you read what came in and decide how to answer.
How does Riley know what to say, and how do I try him?+
He works from your Company Brain — the business context, offer, and approval rules you confirm during setup. Every Staffsie plan includes all six AI employees and starts with 7 days free; cancel during the trial before you are charged.